Incorrectly sized media can cause visitors to leave your site, can damage your website’s performance, and can cause you to lose visitors. Don’t get so caught up with what you’re presenting to your audience that you forget to compress your media files!
No one likes a slow website and it is proven that most users will abandon a site if it loads too slowly. Google research shows that as page load time goes from 1 to 3 seconds, the likelihood that someone leaves your site increases by 32%. This means that if you want your visitors to stay awhile you should be concerned about doing everything you can to keep your site speedy.
In addition, Google measures page speed as an SEO category. For your site to have any Google ranking at all, you will have to care about its size and speed.
Bloated media files are a big contributor to slow site speed, so let’s talk about some tools you can use to improve your website speed, and also improve your SEO (search engine optimization) as a result.
